Assignment Example | Topics and Well Written Essays - 500 words - 64

Assignment Example Moreover, the portfolio will enable Sustain U Clothing to create loyalty to customer and reduce brand switching by offering quality T-shirts. Through push and pull strategies, the Sustain U Clothing must rely on advertisement, personal selling, promotion, public relation and personal selling. Additionally, the process also aims at analyzing the effects of the pricing strategies. The Sustain U Clothing should will adverts to reach or appeal to more customers, and this will be contained in the portfolio appendix. The adverts with be in print form adverts and website adverts. Both forms of adverts will contain the picture taken from the promotional material at Sustain U Clothing shop. One picture will be in the form of the television screen grab that will be used in the YouTube and Facebook pages. Despite the intended simplicity on the ads, they will both contain same information. The main segmentation criteria to apply are the psychographic segmentation that targets students based on their lifestyle and attitude concerning the T-shirt wears. The main customers targeted by the Sustain U Clothing are students (Havaldar 346). Therefore, the adverts and other promotional materials must aim at reflecting the quality of the product. Additionally, the graphics used in the website pages must be highly appealing that once seen by the students using YouTube and Facebook, they must have a look at them. The clothes should be of different varieties in terms of quality and color since customers often have different tastes and preferences towards the same. Promotion is also part of advertising that must be embraced and be included in the marketing strategies of the Sustain U Clothing. The cheapest and effective promotional mechanisms that relate to the advertising that Sustain U Clothing can adopt include personal selling and sales

Week 4 Discussion 2 (Chapter 6) Inventories Assignment

Week 4 Discussion 2 (Chapter 6) Inventories - Assignment Example It can be achieved by using radio frequency, bar coding and electronic product codes on item usually employed in the manufacturing of fast food like breads, meat, cheese, oil etc. All such items may be purchased from good suppliers who offer them in notified quantities with coded information (Warren, Reeve & Duchac, 2011). Being different natured businesses, the vending truck and the physician’s office involve only a few numbers of individuals while a shoe-retailer might involve a great number of workers and as the number of workers increase more control efforts are required to escape the loss of inventory by theft and damage. Hence the guidelines might be strict and comprehensive for the shoe- retailer but they may be less rigid for the physician’s office and the food vending truck. An internal control system is required in all sorts of businesses to ensure appropriate management of inventory can be done (Axsà ¤ter, 2006). In order to implement a proper inventory control mechanism, the following suggestions must be implemented. First of all a written procedure and policy guidelines for inventory management at department level is needed. Then in order to fully implement the framed policy, all the staff should be given proper training. Duties should be separated sufficiently among indivi duals having the responsibility for the physical inventory like placing an order, receiving, selling/ distributing and those having the responsibility for accounting the inventory records like sanctioning payments, appointing departments/customers, preserving the perpetual merchandise inventory balance within the Financial System and then reconciling it. However each can install an inventory system that keeps the record of all sorts of activities related to inventory including acquiring, sales, adjustments and returns and it should be secured in a way that any item of inventory may neither be removed